MILLINER PROFILE: NATALIE EDMONDS

Describe your style in 3 words or less? 
Original, complimentary, attention to detail.

What are your achievements as a business?
I have spent the past several years focusing on developing my millinery skills and look forward to officially developing my brand later this year.

I have enjoyed my time volunteering with the Riverina Millinery Association Inc. on their Executive Committee and with the 2016 International Millinery Forum.

Where do you get inspiration from?
Visiting art galleries, museums, travel and following inspirational and cutting-edge fashion designers on social media and everyday items and always inspiration in nature.

What are your favourite social media accounts that you follow?
Australian Fashion Designers Ralph & Russo @ralphandrusso 
Alexander McQueen @alexandermcqueen 
Georges Hobeika @georgesheobeika

What do you love about millinery?
I love how millinery lets you be enormously creative and have no boundaries!

You can lose yourself in traditional methods or expanding your repertoire by adopting new innovative techniques, depending on the piece.  I adore working with felt and leather and pushing myself to see what ‘wearable art’ unfolds.

What’s an unknown fact about yourself?
I have a textiles and design background which is enormously handy when I need to utilise those skills to add the perfect embellishment or finishing to an order.  Being a perfectionist is both a blessing and curse when finishing orders!

What can your customers expect if they purchase from you?
Each custom order is unique and I will work closely with the client to meet their requirements, this could involve several consultations to create the perfect piece or regulars will ‘trust my judgement’ and let my intuition take over!

Both custom and ready to wear pieces are designed and made by myself from my home studio in Wagga Wagga using materials sourced from Australian suppliers.

Briefly describe your ordering process and prices
Orders are received by email (natedmonds@hotmail.com) or social media and my prices reflect the amount of workmanship and quality of materials used in each piece and can range from $50 to $300.

What are your future business plans?
This year I aim to launch my millinery brand onto the commercial scene with via a website and hope to collaborate with some local fashion businesses who also subscribe to the entrepreneurial small business scene and slow fashion philosophy.

Where can people see/buy your designs?
Website – To Be Launched 
Instagram – @natnatedmonds 
Facebook – Natalie Edmonds

BNKR (AU)