MILLINER PROFILE: MISS MOO MILLINERY

Describe your style in 3 words or less
Feminine Elegance

What are your achievements as a business?
Ultimately to run a successful millinery business – you must have great, quality products that you can sell to a specific market.  It’s competitive and you must be able to get your name and reputation into that marketplace.  It’s hard work; but great work.  As for my achievements, I have had many Fashions On The Field finalists and a number of winners but for me – I judge my level of success on each individual piece created for my clients and if I have succeeded in bringing their vision to life.  It’s that personal reward that keeps me motivated – the sashes are a great bonus.

Where do you get inspiration from?
My inspiration often comes from the dress and the client’s personality.  Some want small and classy and others are prepared to wear something bigger and bolder.  For my ready to wear hats – inspiration can strike from anywhere!  The colours in anything from a beach umbrella, pattern on a handbag, wall paper, flowers and foliage in the garden, or a magazine!  A lot of the time a hat will simply evolve – it can start with a base and even I don’t know where it will finish until it does!

What are your favourite social media accounts that you follow?
My favourite social media accounts are racingfashion.com.au, racewearcarousel.com.au – on Facebook – Millinery and Racewear for sale – Australia, Live Love Race, It’s all about the sash, Racewear Carousel, – on Instagram – Millinery Association of Australia, lovelotus, cynthiajones-bryson millinery, rebeccashare,

What do you love about millinery?
What I love most about millinery is that it’s not possible to get bored with what you do.  There are so many fabrics, shapes, feathers, laces, leathers, blocks, straws and so many colours to work with, that each creation gets be its own unique hat.  Nothing has to be the same. I am only limited by my imagination.

What’s an unknown fact about yourself?
I started my working life in nursing.

What can your customers expect if they purchase from you?
My customers expect me to be laughing and having fun with them in my studio as we explore lots of options for their hats.

Briefly describe your ordering process and prices.
My hats have been ordered from my website missmoomillinery.com.au and go through the ordering and PayPal process, or from my Facebook page and pay direct or sometimes clients send me photos of outfits and I make their hats to match with a deposit and full payment before postage.  My prices currently range from $110 – $380.

What are your future business plans?
Ideally; I would like to make my hats a fulltime job but at the moment I run the office for our family businesses and am a rural journalist.

Where can people see/buy your designs?
I can be found at my web shop –  www.missmoomillinery.com.au
Facebook and Instagram – Miss Moo Millinery.
I can be contacted at info@missmoomillinery.com.aujodifry@westvic.com.au